Amazon Ads Tools
Amazon's advertising reports by programme, Sponsored Products, Sponsored Brands and Sponsored Display, with the audits, planners and calculators that work across all three.
27 tools live
Sponsored Products
8 tools- SP Search Term ReportACoS is climbing and you want to see exactly which customer searches are taking the money and which are earning it.
- SP Placement ReportYou suspect one placement is carrying the account and another is quietly wasting it, and you want the bid adjustment that follows.
- SP Targeting ReportYou want a verdict on every target you bid on — including the ones taking no clicks at all, which the Search Term Report cannot show you.
- SP Advertised Product ReportA product looks fine on campaign ACoS and you want to know whether the product itself is actually profitable, which is a different number.
- SP Search Term Impression Share ReportA term looks like a winner but sales are flat, and you want to know whether you are even showing for it.
- SP Campaign ReportYou want to know whether a campaign is getting better or worse, not just what it cost this month.
- Keyword HarvestingYou have converting search terms and want them promoted into their own keywords at a sensible bid, as a bulk file you can check line by line.
- Budget Allocation AuditYou want to know whether your budget is in the right campaigns — which profitable ones are capped out and which are sitting idle.
Sponsored Brands
6 tools- SB Keyword ReportYou want to judge Sponsored Brands on what it is for — how many of each keyword's buyers were new to the brand, and whether the video holds attention.
- SB Campaign ReportYou want the price of the upper funnel: what a branded search, a new-to-brand page view and an add to cart each actually cost you.
- SB Search Term Impression Share ReportSame question as the SP version, on the Sponsored Brands side — where you rank on a term and what share of it you won.
- SB Attributed Purchases ReportYou want to know what people actually bought after clicking, which is often not the product you advertised.
- SB Category Benchmark ReportYou want to know whether your numbers are good, measured against the other advertisers in your category rather than against a rule of thumb.
- SB Campaign Placement ReportYou want to know what each Sponsored Brands placement BUILDS rather than what it sells — where new customers are cheapest.
Sponsored Display
1 toolFree calculators — no account needed
2 tools- Amazon Keyword AnalyzerYou have a keyword list from more than one place and it is full of duplicates, ASINs, numbers and punctuation that Amazon will not index.Free
- ACOS, TACoS, ROAS & Break-EvenSomeone quoted you an ACOS and you want to know whether it is good — which depends on your margin, not on an industry average.Free
Cross-programme
10 tools- Amazon Budget PlannerYou have a revenue target and want the ad budget, ACoS and SP/SB/SD split that reaches it.
- Amazon PPC AuditYou want the whole account graded in one pass — wasted spend, harvest candidates and what to scale — from the reports you already have.
- Weekly PPC ReportYou want ACoS and TACoS side by side per SKU, so ad performance is read against total sales rather than on its own.
- N-gram AnalysisIndividual search terms are too thin to judge and you want the pattern — which words, not which phrases, are winning or wasting.
- Cannibalization DetectorYou suspect two of your own campaigns are bidding on the same search term, which costs you more and shows up as nothing wrong anywhere.
- Negative Keyword RecommenderYou want the search terms that have spent enough to judge and produced nothing, as a negative list ready to paste in.
- PPC TroubleshootingSomething specific is wrong — ACoS rising, campaigns not spending, rank not moving — and you want the diagnostic order rather than a dashboard.
- Optimization SOPYou want the weekly and monthly routine as a checklist, with each step linked to the tool that does it.
- Ads Cheat SheetYou want the formulas, thresholds and bid tables the other modules run on. No upload needed.
- Invalid TrafficYou want to know which campaigns attract more invalid clicks than the rest of your account. You were not billed for it either way.