Flipkart seller reports, explained.

Flipkart PLA search terms rolled up to the query. Finds the terms your own campaigns bid against each other on, the spend that returned nothing, and the searches Flipkart splits across capitalisations — which hides most of what a term really costs.

The only Flipkart PLA report naming both the product an ad was for and the product actually bought. Finds ads that mostly sell something else, products selling on another product's budget, and whether each campaign is bid on ROI or on cost per click.

Which of your Flipkart keywords earn their spend, and whether a whole match type is taking money and returning none — one switch to flip rather than a keyword-by-keyword prune. Carries both of Flipkart's ROI figures, because a keyword can look fine blended while selling none of the product it was bid for.

Which of your Flipkart products the budget is actually going to, and whether that is the right one. Reports concentration alongside the ranking, because a ranked list shows a failing product as one row rather than as most of the account.

Ranks where your Flipkart ads appear by what each spot actually returned — from your own file rather than a rule of thumb, because which placement earns differs completely between accounts. Finds placements returning nothing, and those returning less than they cost.

Opportunity analysis and listing-optimization insights from your Earn More export.