The Flipkart PLA Keyword Report.
You want to know whether a whole match type is taking money and returning none — one switch to flip rather than a keyword-by-keyword prune.
What the file contains.
Performance for the keywords you chose to bid on, as distinct from the queries customers actually typed. The difference matters and the two files are routinely confused: this one describes your targeting decisions, the search term report describes what those decisions caught.
Read it to judge the keywords you selected — which justify their bids, which never win impressions, which win clicks that do not convert. Read the search term report to find keywords you have not selected yet.
Both carry the same format traps: variable preamble rows above the header, and a conversion-rate column whose scale depends on which export you pulled.
The practical use is triage in two directions. Keywords winning impressions but almost no clicks are a relevance or creative problem — the ad is showing and being ignored. Keywords winning clicks that do not convert are a listing or price problem, because the traffic arrived and declined to buy. Those need entirely different fixes, and the keyword report is the only Flipkart export that separates them cleanly.
What it can tell you.
- Which of your chosen keywords are earning their bids
- Which keywords take impressions but almost no clicks
- Which convert well enough to bid more aggressively on
How to export it.
- 01Login to Flipkart Seller Hub
- 02Navigate to Ads
- 03Click Reports
- 04Open the Other Reports tab
- 05Under Ad Product, select PLA
- 06Under Report Type, select Keyword Report
- 07Select your required Date Range
- 08Click Download
- 09Upload the downloaded CSV file here.
You end up with a CSV file.
PLA Keywords
Which of your Flipkart keywords earn their spend, and whether a whole match type is taking money and returning none — one switch to flip rather than a keyword-by-keyword prune. Carries both of Flipkart's ROI figures, because a keyword can look fine blended while selling none of the product it was bid for.
- Keyword ROI
- Match Type Verdicts
- Both ROI Figures
- Zero-return Keywords
The file is parsed in your browser. Report rows never reach our servers.
Reports to pull alongside it.
- Flipkart PLA Search Term ReportFlipkart PLA search terms rolled up to the query. Finds the terms your own campaigns bid against each other on, the spend that returned nothing, and the searches Flipkart splits across capitalisations — which hides most of what a term really costs.
- Flipkart PLA Campaign ReportThe only Flipkart PLA report naming both the product an ad was for and the product actually bought. Finds ads that mostly sell something else, products selling on another product's budget, and whether each campaign is bid on ROI or on cost per click.