The Myntra Ads Keyword Report.
You want to know which words you are bidding on twice, in both exact and phrase, and which side actually wins.
What the file contains.
Performance for the keywords you chose to bid on, as opposed to the queries customers actually typed. The same distinction that trips people up on Amazon and Flipkart applies here: this file describes your decisions, the search term report describes what those decisions caught.
It is the file to read when you want to judge the targeting you already have — which keywords justify their bids, which take impressions and no clicks, which take clicks that never convert. Discovering keywords you have not chosen yet is the search term report's job, and the two are not interchangeable.
Myntra's fashion catalogue changes the shape of what you find. Brand terms, category terms and occasion terms dominate, and seasonality moves them harder than on a general marketplace — a keyword that carried the account in October can be dead in January without anything having gone wrong.
Like every Myntra advertising export it comes from advertising.myntra.com rather than the main partner portal, and uses Total Spends where the other marketplaces say Spend.
What it can tell you.
- Which of your chosen Myntra keywords are earning their bids
- Which keywords win impressions but almost no clicks
- Which convert well enough to bid harder on
- How keyword performance shifts across a season
How to export it.
- 01Login to advertising.myntra.com
- 02Navigate to Reports
- 03Click Additional Reports
- 04Under Ads Product, select PLA Ads
- 05Under Report Type, select Keyword Report
- 06Select your required Date Range
- 07Click Generate Report
- 08The report is generated on request — download it once it is ready.
- 09Upload the downloaded CSV file here.
You end up with a CSV file.
Keyword Report
Myntra keywords with the match type kept as a dimension rather than averaged away. Finds the words bid in both exact and phrase — 78% of keyword spend on the account this was built against — and which side actually wins each one, since the tier average points the other way.
- Match Type as a Dimension
- Duplicate Exact + Phrase Bids
- Per-keyword ROI
- Tier Averages
The file is parsed in your browser. Report rows never reach our servers.
Reports to pull alongside it.
- Myntra Ads Search Term ReportMyntra searches rolled up to the term. Finds the spend that bought no units at all — 57% of the budget on the account this was built against — the searches worth bidding on directly, and what your own brand name earns against everything else.
- Myntra Ads Product ReportWhich Myntra products the ad budget went to, split by whether the campaign behind it is still running. On the account this was built against only 32% of spend was still steerable, and that half returned 2.92 against 4.18 for the campaigns that had ended — so the blended figure flattered the present.
- Myntra Ads Daily ReportThe Myntra month read in order, weighted by spend rather than averaged over days. On the account this was built against ten days carried half the budget and returned 3.25 while the other nineteen returned 4.37 — the money went out on the worse days, which no monthly average can show.