The Myntra Ads Search Term Report.
You want to find the Myntra spend that bought no units at all, and what your own brand name earns against everything else.
What the file contains.
Customer search queries against your Myntra Product Listing Ads, with spends, clicks and the orders attributed to them. The same shape as Amazon and Flipkart's equivalents, from a portal most sellers do not realise is separate.
Myntra advertising lives at advertising.myntra.com rather than in the main partner portal, which is the single most common reason sellers cannot find these exports at all. Reports sit under Reports → Additional reports, where you pick the ad product before the report type.
The spend column is labelled Total Spends rather than Spend, and blank cells are common where a query drew impressions but no clicks — worth handling as absent rather than as zero when you aggregate.
Myntra is a fashion marketplace, and its search behaviour reflects that: queries skew heavily toward brand, category and occasion rather than the long specific phrases Amazon shoppers type. That makes the useful unit of analysis broader here — a brand name or a category word appearing across many queries tells you more than any single query does.
What it can tell you.
- Which queries your Myntra ads are actually appearing for
- Which queries take spend without producing orders
- Which queries are worth bidding on deliberately
Columns worth understanding.
- Total Spends
- Myntra's name for spend. Same figure, different label from Amazon and Flipkart.
How to export it.
- 01Login to advertising.myntra.com
- 02Navigate to Reports
- 03Click Additional Reports
- 04Under Ads Product, select PLA Ads
- 05Under Report Type, select Search Term Report
- 06Select your required Date Range
- 07Click Generate Report
- 08The report is generated on request — download it once it is ready.
- 09Upload the downloaded CSV file here.
You end up with a CSV file.
Search Term Report
Myntra searches rolled up to the term. Finds the spend that bought no units at all — 57% of the budget on the account this was built against — the searches worth bidding on directly, and what your own brand name earns against everything else.
- Query Roll-up
- Zero-unit Spend
- Brand vs Non-brand
- Terms Worth Bidding
The file is parsed in your browser. Report rows never reach our servers.
Reports to pull alongside it.
- Myntra Ads Keyword ReportMyntra keywords with the match type kept as a dimension rather than averaged away. Finds the words bid in both exact and phrase — 78% of keyword spend on the account this was built against — and which side actually wins each one, since the tier average points the other way.
- Myntra Ads Product ReportWhich Myntra products the ad budget went to, split by whether the campaign behind it is still running. On the account this was built against only 32% of spend was still steerable, and that half returned 2.92 against 4.18 for the campaigns that had ended — so the blended figure flattered the present.
- Myntra Ads Daily ReportThe Myntra month read in order, weighted by spend rather than averaged over days. On the account this was built against ten days carried half the budget and returned 3.25 while the other nineteen returned 4.37 — the money went out on the worse days, which no monthly average can show.