Amazon seller reports, explained.

Winners, wasted spend, harvest opportunities, match-type splits — from your Amazon Search Term Report.

Sessions, conversion, featured offer %, ABC class, opportunity score per ASIN. The seller's daily diagnostic.

Daily business performance, traffic, conversion & B2B insights from the Sales and Traffic by Date export — with a 7-sheet Excel analytics workbook.

The only Amazon export carrying last year's impressions, clicks and spend beside this year's — so it can say whether a campaign is getting better, not just what it cost. Handles Amazon writing a last-year CPC of zero into campaigns that did not exist last year.

Your Advertised Product report rolled up per ASIN instead of per campaign row. Separates the ACoS Amazon reports from the ACoS on the product actually advertised — a product can pass on the first and lose money on the second.

The only report that measures what you did NOT get. Your rank against other advertisers on each search term, and what share of its impressions you won — so a term you rank first on and barely show for stops looking like a success.

ACoS by placement from your Placement report, with a bid modifier per campaign type from the B6 table. Surfaces the placements that spend and return nothing — the ones Amazon leaves blank.

Your Sponsored Brands keywords, judged on what SB is actually for. Shows the share of each keyword's sales that came from customers new to the brand, and flags video creative that loses viewers before the end.

Break your search terms into 1/2/3-word fragments to find hidden converters and waste patterns.

Harvesting from your Search Term Report: converting terms scored and walked up the Auto → Broad → Phrase → Exact ladder, priced at 80% of their own CPC, with an Amazon bulk file you approve line by line.

Every keyword and product target you bid on, with a call on each: raise, reduce, cut or leave. Shows the targets that took no clicks at all — the ones the Search Term Report cannot list — and where a converting target is barely reaching the top of search.

The only report that prices the upper funnel: what a branded search, a new-to-brand page view and an add to cart each cost. Also sets Amazon's 14-day sales against its long-term figure, which rescues campaigns the reported number would condemn.

The Sponsored Brands view of what you did not get: your rank against other advertisers on each search term, and the share of its impressions you won. Attributed over 14 days, so it is not directly comparable with the Sponsored Products figure.

What each Sponsored Brands placement builds rather than what it sells: the price of a customer new to your brand, branded searches, and where video is actually watched. Reads the columns the SP Placement Report module leaves behind — on one real account two placements sat a point apart on ACoS while one bought new customers $2.46 cheaper.

The only Amazon report that names the product people actually bought, rather than the one you advertised. It finds products selling off the back of ads for something else — including ones you have never advertised at all, which no other report can show you.

Audit campaign budgets against the playbook's seven-tier framework: allocation share per tier, profitable campaigns hitting their cap, and idle budget worth reallocating. Complements the forward-looking Budget Planner.

Zone, state, and city performance from your All Orders report — where your sales actually come from.

Compare two Amazon order reports month over month — new/lost cities, growth, rank movement, 10-sheet Excel.